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Secrets of Writing a Good Press Release
August 24, 2007
9:18 AM
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I agree with that. You want it to "pop" form the page for them to say, Hey! were running with this.

August 23, 2007
11:17 AM
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Also watch your story length. Most editors want the story in the first 2-3 paragraphs, so that if it's a case of them making a "pick-up" of the information, you're making their jobs easier.

Look at your release when you're finished, and ask yourself, "If an editor picks up just one or two paragraphs, does the information stand on its own?"

If so, the information is a lot more likely to be used by a busy editor.

August 17, 2007
7:08 AM
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Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can take care of your own publicity, simply and easily.

Getting publicity for your business can seem like an impossible task -- something that only happens for "big" companies that can afford to hire publicists.

The reality is, getting free publicity for your business isn't that difficult. Welcome to "Media Training 101 -- The Secrets of Writing a Good Press Release". By the time you finish reading this article, you'll not only understand the basics, you'll know what goes into the process, and what you have to do to get started writing your own press release.

First of all, let's go over some basic terminology you need to be familiar with.

Press Release: A statement with useful and relevant information that is written for distribution to the media.

Hook: The information or larger story that you can use to attach your press release to. Using the right "hook" in the right way can help you to get more publicity for your business.

Spin: Telling your story your way.

The good news about learning to write a Press Release is that there is an established format that you need to follow. And once you've learned the basics, writing a press release is a kind of "cookie cutter" process. Here are some basic ideas to keep in mind:

Make your news "newsworthy". A press release is not a sales advertisement. A good press release answers all of the "W" questions (who, what, where, when and why), and sometimes "how." Your purpose in writing it is twofold: to provide the media with useful and relevant information about your organization, product, service or event and to get your name out to your target market.

Begin with a strong headline. Your headline and first paragraph need to grab the reader

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