Shortly after JPMorgan Chase announced that they would be demolishing their Midtown Manhattan headquarters at 270 Park Avenue, preservationists, architects and critics railed against the move on social media and through letters to the city. Now, the U.S. and New York/Tri-State chapters of non-profit preservation group Docomomo have teamed up for a joint effort to persuade New York City’s Landmarks Preservation Commission (LPC) to consider protecting the building.
In a letter sent to LPC Chair Meenakshi Srinivasan, both groups stressed the importance of the SOM-designed Union Carbide building in the canon of corporate architecture, and the role Natalie de Blois played in its design.
Seeking to get ahead of the demolition, the letter states,
“As the agency charged with implementing the Landmarks law, we urge you–as the Chair of the Landmarks Preservation Commission–to immediately calendar 270 Park Avenue for local designation. We appreciate the need to partner and work with other city agencies to advance the goals of the City on behalf of its citizens. However, the goals of one large corporation should not nullify or ignore the public interest, the law or the authority of one agency over another.”
Now that the tower is on the chopping block, calls for the building’s calendaring have intensified, as the New York-based Historic Districts Council has also advocated for the landmarking. It’s important to note that 270 Park Ave. had been identified as a potential landmark by the city once before, in 2013 ahead of the rezoning, and that 12 surrounding buildings were given protection.
The city had also seemed on board at the time, saying in the Greater East Midtown Rezoning Final Environmental Impact Statement that, “One of the City’s greatest modern buildings, this 53-story [skyscraper] exudes strength and elegance in its protruding stainless steel mullions and simple but bold façade patterning created by the black matte metal spandrels…The ultimate pin-stripe building.”
It remains to be seen whether these letters and lobbying will fall on deaf ears, as Chase is on track to raze the tower early next year, giving it the dubious distinction of being the largest voluntarily demolished building in history.
By Jonathan Hilburg Architect Newspaper